Marketing Insights Analyst

Company: VirtualVocations
Location: Pasadena
Posted on: January 27, 2025

Job Description:

A company is looking for a Marketing Insights Analyst to lead strategic research initiatives and deliver actionable insights for brand positioning and market expansion.



Key Responsibilities

Lead research initiatives to enhance brand positioning and evaluate brand perception across target audiences
Conduct market segmentation and develop detailed student personas to improve messaging and product relevance
Identify market growth opportunities and analyze trends to recommend effective expansion strategies


Required Qualifications

Bachelor's degree in Marketing, Business, Social Sciences, or a related field (Master's preferred)
2+ years of experience in market research, strategy, or a similar role, ideally within education or related industries
Proven track record in brand positioning, market segmentation, and identifying growth opportunities
Strong analytical skills with proficiency in qualitative and quantitative research methods
Experience with research software and tools, such as SPSS or Tableau

Keywords: VirtualVocations, Los Angeles , Marketing Insights Analyst, Professions , Pasadena, California