Shopper Marketing Manager

Company: Guayaki Yerba Mate
Location: Los Angeles
Posted on: March 2, 2025

Job Description:

The Shopper Marketing Manager will play a key role in supporting the execution of shopper marketing strategies to drive sales growth and increase brand awareness in the retail environment. This role focuses on operational excellence, executing plans, and ensuring seamless implementation of shopper marketing initiatives. The Manager will collaborate closely with cross-functional teams to bring our strategic vision to life, driving impactful instore and digital marketing programs that resonate with shoppers. This is a hybrid position, and this person will be expected to be in our Venice Beach office at least 2-3 times a week.How you'll help:To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Support the development and execution of Shopper Marketing campaigns for key retailers such as Kroger, Walmart, and Costco.
• Coordinate with external agencies and vendors to ensure timely execution of promotional plans.
• Oversee the execution of our retail point of sale materials and in-store displays, as well as support the development of marketing materials, continually reviewing and optimizing what is most needed at retail to drive commercial performance.
• Work closely with the commercial sales team to support retail initiatives and ensure collaboration across departments.
• Partner with internal teams such as growth marketing, PR, sports marketing, innovation, and external agencies to execute shopper marketing activities effectively.
• Support the collection and analysis of data to measure the impact of shopper marketing initiatives.
• Monitor and report on program and/or campaign performance, sales impact, and other KPIs to the Senior Manager and other stakeholders while providing insights and recommendations for improvement.
• Create impactful, strategic marketing presentations utilizing data, insights, and storytelling.
• Support the creation of a performance dashboard to help the entire organization understand shopper marketing ROI.
• Assist in the development and management of the annual shopper marketing plan and budget.What you'll bring to the table:Experience
  • Bachelor's degree in Marketing, Business, or a related field.
  • The ideal candidate has 3+ years of relevant shopper marketing experience within the CPG industry (F&B experience preferred).
  • Intermediate analytics, digital/e-commerce, and omni-commerce knowledge.
  • Proficient in leveraging syndicated data sources such as SPINs, Nielsen, and IRI, extracting actionable insights and identifying strategic avenues for channel growth.
  • Must have a proven track record of effectively driving sales in both physical retail environments and online.Knowledge, Skills & Abilities
    • Familiarity with retail marketing trends and shopper behavior.
    • Strong verbal and written communication skills.
    • Reliable, team player who has an ability to communicate effectively.
    • Understanding of key US retailers and their go-to-market strategies.
    • Strong collaborative nature: ability to work in a cross-functional team environment.
    • Is curious and takes initiative, develops, and seeks out creative and innovative ideas with strong project management skills.
    • Ability to thrive in a fast-paced environment and handle complex, omni-channel campaigns efficiently.
    • Proactively seeks out new digital and in-store shopper tools and is eager to take on additional responsibilities beyond primary job duties when necessary.What we offer:
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Keywords: Guayaki Yerba Mate, Los Angeles , Shopper Marketing Manager, Executive , Los Angeles, California