Media Manager, Mid Market

Company: Tatari
Location: Los Angeles
Posted on: January 23, 2025

Job Description:

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands-like Calm, Vuori, Rocket Money, and hundreds more-to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Our technology and services are pushing the industry forward, enabling businesses of any size to advertise on TV.Named one of the 16 Hottest Ad Tech Companies by Business Insider and by Inc. Magazine, Tatari is experiencing rapid growth. Our executive team is comprised of former founders and senior leaders at fast-rising startups like Shazam, TrueCar, AdapTV, and LiveRail and larger, more established tech companies like Amazon, Google, Meta, Microsoft, and Yahoo.The Media team is growing and we're looking to fill a role for Media Manager for our Mid-Market accounts. In this role, you will use the knowledge and experience you've had at previous media or tech companies and learn the latest technology and measurement utilized at Tatari to optimize our clients' TV and Streaming campaigns.Responsibilities:

• Plan and purchase all types of TV and Streaming inventory: national, broadcast, cable, local, CTV, streaming (Direct IO and Targeted), video, sports, premium opportunities, etc.
• Use data to optimize campaigns and monitor networks/publishers for inventory clearance, viewership, competitive, audience changes, etc.
• Assess campaign performance in real-time while providing feedback on optimizations to clients to ensure all media plans are delivering on KPIs, and external parties with media schedules
• Evaluate every single media purchase through a data and analytics lens + and negotiate pricing and plans where applicable
• Work closely with client strategy team to help clients scale and grow their business effectively - using real-time performance data to present relevant premium opportunities, strategic recommendations - equipping clients to understand the full funnel media implications
• Seek out unique opportunities e.g. discounted inventory, client specific packages, upfront inventory, etc.
• Participate, actively engage, and be able to answer complex media questions in client meetings
• Work alongside Product, Engineering, Data Science to assist in helping develop and upgrade our convergent TV ad platformQualifications:
  • 3-5 years of experience with TV/Video media buying, planning, or platform/programmatic trading.
  • Understand TV and Streaming inventory (you should be very familiar with networks, publishers, programs, shows, personalities, and media calendar), pricing, and availability to build insightful and strategic media plans
  • Experience in optimizing media buys based on performance outcomes and KPIs
  • Understanding of marketing strategy, sales funnel KPIs, and how media, programmatic, data, measurement, and technology fit into the full picture
  • Advanced presentation and communication skills. You are a strong communicator, both verbally and written, with the ability to blend quantitative analysis and creative thinking to present recommendations to clients and internal stakeholders
  • You appreciate tech, product, engineering, data and analytics, and comfortable and quick at learning software and systems (i.e. Tatari's proprietary buying platform).
  • Excellent analytical and troubleshooting skills, including intermediate to advanced skills in Excel and/or Google Sheets
  • Detail-oriented, organized and able to manage processes and simultaneous workflows- ability to multi-taskBenefits:
    • Total compensation ($70,000-90,000)
    • Equity compensation
    • Health insurance coverage for you and your dependents
    • Unlimited PTO and sick days
    • Snacks, drinks, and catered lunches at the office
    • Team building events
    • $1,000 annual continued education benefit
    • $500 WFH reimbursement
    • Monthly lifestyle spending reimbursements
    • FSA and commuter benefits
    • Monthly Company Wellness Day Off
    • Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITIONAt Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.#HYBRID
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Keywords: Tatari, Los Angeles , Media Manager, Mid Market, Advertising , Los Angeles, California