Sr. Manager, Digital Marketing

Company: The Wonderful Company LLC
Location: Los Angeles
Posted on: January 23, 2025

Job Description:

Wonderful Agency - Los Angeles, CA - Creative/public relations - Mid-Senior Level - Full-time - Job ID: REF5147JWonderful Agency is the full-service, award-winning, in-house agency that operates as the exclusive creator of marketing communications and brand experiences for iconic brands such as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, JNSQ and Landmark Wines, Teleflora and more.We are seeking a talented and experienced Sr. Manager, Digital Marketing who will drive the in-platform (social, YouTube, Pinterest, LinkedIn, etc.) paid media strategy and be responsible for the optimization and overall campaign management. This role requires strong platform knowledge and hands-on experience to develop strategic and creative recommendations, flawless execution of initiatives to reach brand objectives, confidence to debate budget allocations across the paid media team and when presenting to key groups, a collaborative spirit to coordinate across departments/business units and a mindset of continuous improvement through testing and learning to ensure continued growth across the company.This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.Job Description

• Act as subject matter expert for our social and YouTube paid media strategy and execution
• Partner with our Marketing Team to understand underlying business objectives and set media KPIs
• Contribute to brainstorming and cross-department planning
• Determine budgets, targeting, timing, and other elements of digital campaign planning
• Develop and manage digital marketing plans for paid social platforms and YouTube
• Present plans to internal constituents and the Marketing Team
• Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery
• Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up)
• Ensure best practices when building and testing campaigns
• Optimize campaigns and test strategies to drive performance and learnings
• Analyze and report on campaign results
• Track all spending and validate media partner invoices
• Problem solve with our media vendor platforms
• Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities
• Proactively research the latest digital trends that affect digital marketing, attend industry seminars
• Actively contribute to the development of the agency's culture and standards of qualityQualifications
  • Proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms, YouTube, and LinkedIn
  • Active usage and native understanding of the mentioned digital platforms
  • Strong understanding of Facebook Ads Manager, Google Ads (video and search) and social media management platforms like Hootsuite
  • Experience with campaigns builds on other platforms, such as Pinterest, TikTok, Snap, and LinkedIn
  • Experience with GA/GTM for campaign optimization/tracking
  • Past experience with testing/measurement on the platforms
  • Data analysis and Excel proficiency a must
  • Excellent written and oral communication and presentation skills with demonstrable ability to articulate and persuasively sell strategic concepts within the agency and directly to clients
  • Knowledge of organic platforms, especially as they relate to paid amplification
  • Dependability, flexibility and resourcefulness
  • Sense of ownership and responsibility for your brands
  • Dedication to the details
  • Passion for continued learning and improvement
  • Hands-on experience with GTM and Google Analytics a plus
  • Understanding of community management/social listening and aligned tools (e.g. Talkwalker) a plus
  • Facebook Blueprint and other social certifications a plus
  • Knowledge of SEM/SEO and Email a plus
  • Bachelor's degree with a focus on Marketing, Communications or BusinessPay Range: $100,000 - $110,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.Additional Information
    • Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future.
    • Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
    • Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
    • Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
    • Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
    • Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities.
    • Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company's brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency.The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide, has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California's Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.If you feel like you are a great fit for: Sr. Manager, Digital Marketing, submit your email address to stay up to date on job alerts and other Wonderful career opportunities.Interested in becoming part of Wonderful one day? Join today to start receiving exciting updates about our company, our employees, and our culture.
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