Senior Marketing Specialist

Company: Capital Group
Location: Los Angeles
Posted on: March 8, 2025

Job Description:

"I can succeed as the Senior Marketing Specialist at Capital Group."As the Senior Marketing Specialist, you will work closely with Key Accounts business leaders and stakeholders across the organization to help define goals and deliver experiences that achieve desired business growth goals. Specific to this role, you will be responsible for establishing the marketing strategy priorities for initiatives that nurture and enhance relationships with Capital Group's key strategic firms.You apply your expertise and strong stakeholder management skills to help Capital Group launch marketing programs that materially grow market share, sales, and products placed on the strategic firms."I can take an active role in my career advancement."You've had ongoing conversations with your manager and you're ready for the next step in your career. Collectively, we're working hard to advance diversity, equity and inclusion in our organization because we know that what makes us different makes us better.Part of this commitment is to empower you to build a successful and prosperous career by focusing on internal opportunities and development.Primary responsibilities/essential functions:

• Establish the business priorities by working with audience teams, cross-functional partners and marketing leadership.
  • Define the business opportunity for a particular initiative by partnering with senior leaders to develop the audience and situation assessment. A solid understanding of our industry, business model and competitive positioning is required to achieve this.
    • Develop and implement the marketing strategy for the target audience to achieve the desired change in audience behavior.
      • Partner with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives. Maintain knowledge of research and in-field techniques to develop the customer insights.
      • Translate business opportunities into marketing actions by developing go-to-market plans for new initiatives. These plans fully leverage innovative marketing techniques that integrate in-person, field and digital journeys.
        • Lead the strategy and implementation of the following types of initiatives:
          • Be accountable for ensuring that materials delivered to strategic firms have been FINRA and dealer compliance approved prior to launch.
            • Leverage performance metrics to understand what programs and content resonate to help achieve the Key Accounts KPIs of advisor engagement, program adoption, net cash flow, and market share."I am the person Capital Group is looking for."
              • You have 10+ years of related marketing experience with demonstrated effectiveness at running high visibility strategic engagements with high value clients.
              • You have experience with strategic marketing planning and execution experience in financial services.
              • You have strong stakeholder management skills.
              • You have the ability to work in a fast-paced environment.
              • You have strong communication skills.
              • You are self motivated, with high commitment and collaboration.
              • You have a Bachelor's degree in marketing or related field, MBA preferred.Southern California Base Salary Range: $108,135-$173,016In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital's annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings.You can learn more about our compensation and benefits .* Temporary positions in Canada and the United States are excluded from the above mentioned compensation and benefit plans.We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.

Keywords: Capital Group, Los Angeles , Senior Marketing Specialist, Advertising , Los Angeles, California