Lifecycle Marketing Manager (B2B)

Company: Talent Disruptors
Location: Santa Monica
Posted on: January 24, 2025

Job Description:

We've partnered with the #1 Law Firm Growth Company in North America to recruit a B2B Lifecycle Manager to lead all email marketing and lifecycle initiatives.As the B2B Lifecycle Marketing Manager, you will be responsible for developing and executing strategies that engage, nurture, and retain business customers throughout their entire journey-from initial awareness to long-term advocacy.A core focus of this position involves maintaining best-in-class deliverability standards (achieving 98%+ deliverability rates) through proactive management of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and overall sender reputation.This is an on-site position in Atlanta, GA, with comprehensive relocation assistance provided for non-local candidates.What You'll Be DoingKey Responsibilities:

• Own end-to-end lifecycle marketing campaigns at scale, leveraging email as a primary channel to move prospects through the sales funnel.
• Design strategic touchpoints throughout the customer journey to increase engagement, accelerate pipeline velocity, and compress time-to-revenue for net-new opportunities.
• Create and manage marketing automation workflows in Hubspot.
• Implement and maintain best practices for email deliverability, including list hygiene, authentication protocols (SPF, DKIM, DMARC), and IP warming strategies, consistently maintaining 98%+ deliverability rate,
• Leverage data-driven insights to continuously improve campaign performance, email workflows, and automated sequences.
• Prepare regular performance reports for marketing leadership and key stakeholders.
• Build and maintain a knowledge base of technical documentation, proven strategies, and best practices, creating accessible playbooks for the team.Who You AreRequirements:
  • 5+ years of B2B experience as a Lifecycle Marketing Manager or similar role.
  • Proven ability to drive net-new revenue, primarily through email marketing.
  • Hubspot Proficiency.
  • Experience managing email programs with 250K+ monthly sends.
  • Expert knowledge of email deliverability including authentication, reputation management, list hygiene, maintaining 98%+ delivery rates.
  • HTML/CSS Proficiency (for developing responsive emails).
  • Advanced Zapier Experience.Bonus, Bot Not Required:
    • Experience supporting account-based sales initiatives within marketing teams.
    • 3rd Party Integrations using REST API.
    • Salesforce Experience.
    • Marketing Attribution & Modeling.
    • Data Visualizations.
    • Cold Email Campaigns.Tools & Software:
      • Hubspot Enterprise Platform (Marketing Hub, Sales Hub, Operations Hub & Content Hub).
      • ActiveCampaign.
      • GMass.
      • Google Analytics.Benefits
        • Base Salary Starting at $80,000/yr.
        • 100% Company Paid Health/Vision/Dental.
        • 4% 401K Match.
        • Generous Paid Time Off.
        • Paid Parental Leave for New Parents.
        • Comprehensive Relocation Assistance for Non-Local Candidates.
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Keywords: Talent Disruptors, Los Angeles , Lifecycle Marketing Manager (B2B), Sales , Santa Monica, California