Junior Sales & Marketing Manager
Company: Shore Hotel
Location: Santa Monica
Posted on: January 23, 2025
Job Description:
Salary Range: $68,640.00 To $68,640.00 AnnuallyPROPERTY:Shore
Hotel (Shared Services)TITLE:DEPARTMENT:STATUS:Exempt, Full Time,
RegularSUPERVISED BY:Director of Sales & MarketingSUPERVISES:This
position will supervise Sales & Marketing Coordinator.The Junior
Sales Manager is a highly motivated, multi-tasking, goal-oriented
individual responsible for generating revenue and room nights in
the transient markets, managing assigned accounts, creating high
guest satisfaction, and soliciting past and new business to meet
and exceed all revenue goals set on a monthly and yearly basis. The
Junior Sales Manager role is also responsible for assisting the
Sales Department in the efficient execution of all administrative
duties, coordination of client needs as they relate to the sales
process, and organization of the sales department.ESSENTIAL
DUTIES:
- Generate, achieve and develop targeted transient sales volume,
reflecting budgeted levels of revenue generation and
profitability.
- Upsell/negotiate services to maximize revenue and profit.
- Provide exceptional customer service through relationship
development, strategizing account development with DOS, and
creating plans that fully exhibit commitment to the fulfillment of
customer expectations.
- Sell the Hotel creatively, utilizing a goals/benefits/features
approach to securing business.
- Maintain comprehensive knowledge and keen awareness of the
Hotel's primary market, its surrounding areas, and resources.
- Maintain a working knowledge and awareness of the competition
in current and changing conditions; frequently visiting facilities
and reporting on the business climate as it relates to competitive
advantage.
- Prospect, research, and solicit new accounts.
- Identify and develop new transient market opportunities and
strategies, aggressively pursuing the appropriate mix and type of
business that will best achieve the Hotel's sales plan and
direction.
- Produce and/or review all sales contracts, rate agreements,
and/or banquet/catering event orders while monitoring inquiry calls
and providing client proposals in accordance with established
departmental policies and procedures.
- Maintain the integrity of Sales records and reports including
the Booking database (if applicable), Account files, and any
forecasted account volume.
- Manage the online RFP Management processes as applicable for
securing corporate negotiated Accounts.
- Create, edit, and update social media posts, revinate
campaigns, as well as landing pages for the hotel's website along
with the Sales Manager.
- Actively participate in Revenue Strategy meetings with DOS, GM,
Revenue Manager, and other members of the leadership team.
- Participate in team brainstorming sessions, Hotel staff
meetings, and client events as required for specific business
situations, or as requested by Director of Sales or General
Manager.
- Arrange and conduct site inspections, escort client visits,
actively entertain, and personally interact with customers, as
appropriate for transient travel development.
- Produce monthly sales-related reports and sales forecasts for
assigned area of responsibility.
- Promote the Hotel through regular industry involvement and
exposure at local and/or national events.
- Network through active participation in the local community and
professional associations, activities, and events.
- Promote the City and the Hotel via planned sales calls and
occasional sales trips to personally meet with clients outside of
the immediate area.
- Attend and represent the hotel at trade shows and conventions
and/or participate in sales trips to key feeder markets.
- Maintain a high level of professional standards including
appearance, demeanor, ethics, and image of self.
- Maintain positive employee relations in a supportive,
team-oriented environment.
- Actively support the development, training, and mentoring of
all associates and accept such responsibilities if assigned by the
Director of Sales or General Manager.
- Perform special projects or duties as requested by Director of
Sales or General Manager which include sales meeting preparation,
gift certificates, donations, amenities, and VIP
communication.
- Qualify leads for the sales department and execute small
meetings and social room blocks.
- Assist with in-house meetings as needed by the department
head.
- Ability to comprehend and follow instructions, to make
decisions without supervision.
- Prioritize tasks in order to meet appropriate deadlines.
- Maintain and create email blasts and promotions for the sales
department.
- Create and edit memos, letters, and representations for the
sales department.
- Maintain lists of all vendors.
- Design and create gifts for guest services and sales.
- Take incoming sales phone calls and inquiries.
- Responsible for coordinating sales processes and customer
relations.
- Act as a reliable administrative support system for the Sales
Manager and Director of Sales and Marketing.
- Respond, generate, and send leads, proposals, and contracts to
clients in a timely manner.
- Assist with event qualifications, coordination, and
management.
- Must be able to work a flexible schedule to include weekends
and holidays.ESSENTIAL JOB QUALIFICATIONS & COMPETENCIES:Proven
success in the following job competencies:
- Honesty: has honest, direct, and factual communication and
actions with internal and external customers.
- Collaboration: proactive in building supporting, nurturing, and
service-oriented relationships with employees; works
collaboratively to resolve problems and enhance productivity;
remains open to others' ideas and tries new things.
- Integrity & Loyalty: conducts self with a high level of ethics
and makes decisions with honest intentions that are in the best
interest of the company and employees. Keeps commitments; inspires
the trust of others; works with a high level of integrity and
ethically; upholds organizational values. Humble: conducts self and
treats all employees with respect; without arrogance, degradation,
or coercion; treats all employees equally regardless of
position/status.
- Innovation: constantly searches for best practices in
technology, services, and procedures. Displays original thinking
and creativity; meets challenges with resourcefulness; generates
suggestions for improving work; develops innovative approaches and
ideas.
- Analytical: highly detail-oriented, proficient with managing,
editing, and analyzing large volumes of complex numerical
data.
- Flexible: considers others' points of view to find the best
solution for customer and company; proven ability to be flexible
and adapt to change; adapts to changes in the work environment;
manages competing demands; changes approach or method to best fit
the situation; able to deal with frequent change and delays.
- Problem Solving: uses a professional, neutral/unbiased, and
highly diplomatic inter-personal approach.
- Interpersonal: customer-focused and effective
relationship-building skills; ability to effectively interact with
all employee levels; frontline, Managers, Directors,
Executives.
- Diversity: strong commitment to diversity and equality in a
company culture.
- Communication: strong communication (verbal and written) and
presentation skills.
- Multi-Tasking: ability to operate under pressure in a
fast-paced environment; able to deliver effective results, meet
tight deadlines and targets.EXPERIENCE:
- Must have a minimum of 2 years office experience assisting
senior management in all clerical duties, preferably in the hotel
industry.
- Must have a minimum of 2 years office experience in sales,
preferably in the hotel industry.
- Recommended previous sales & marketing experience at a 4
Diamond or more Hotel.
- Must be proficient in Microsoft Word, Excel, PowerPoint, and
Outlook. Experience in Opera is helpful.EDUCATION:
- Associate Degree in business management or hospitality or
related field or equivalent of 2 years relevant work experience
required.WORKING CONDITIONS & PHYSICAL WORK DEMANDS:
- Able to sit and work at a computer keyboard for extended
periods of time.
- Able to stoop, kneel, bend at the waist and reach on a daily
basis.
- Able to lift and move up to 10 pounds occasionally.
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Keywords: Shore Hotel, Los Angeles , Junior Sales & Marketing Manager, Sales , Santa Monica, California
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