MarTech Solutions Senior Analyst

Company: CareerArc
Location: Los Angeles
Posted on: January 23, 2025

Job Description:

MARTECH SENIOR ANALYST - Adobe Experience Platform Hybrid schedule: Los Angeles, CA., NYC, NY. WHAT IS THE OPPORTUNITY?Manage CNB's digital optimization program (A/B testing and personalization), including partnering with Marketing and Digital teams to develop, execute and iterate customer experiences across CNB's owned websites.Skills and Knowledge

• Experience with the Adobe Experience Platform (Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Experience Manager, Adobe Ad Cloud, and/or Adobe RTCDP+CJA+JO)Digital Optimization
  • Lead program strategy to accomplish business goals including 1) increasing visitor engagement, conversion and retention and 2) driving operational efficiencies and cost savings.
  • Support digital marketing campaigns and provide insights and recommendations for campaign optimizations.
  • Maintain the optimization backlog and prioritization process.
  • Create A/B tests and personalization activities in Adobe Target, including using advanced capabilities (e.g. Recommendations, Auto-Personalization).
  • Leverage experience fragments from AEM, audience segments from Adobe RTCDP and reporting integration with Adobe Analytics and Adobe Customer Journey Analytics.
  • Maintain all program documentation, including activity plans, activity reporting and analysis, activity result slides, program-level reporting and dashboards, and presentations for senior management.
  • Daily monitoring of live activities and data quality.
  • Innovate and evolve activity design to ensure full utilization of all capabilities and the latest new features.
  • Experience with HTML, CSS, and/or JavaScript.What you will do
    • Execute the MarTech roadmap.
    • Evangelize, train, and embed the understanding of the MarTech tools into the marketing teams.
    • Manage day to day operations of at least 3 MarTech solutions
    • Support and manage MarTech solutions integrations and cross-functional use cases
    • Manage SLAs for all MarTech solutions and ensure compliance
    • Maintain best in class documentation (user guides, results decks, scorecards, etc.) for at least 3 MarTech solutions
    • Support vendor implementations and delivery of MarTech solutions
    • Provide data analysis, insights and storytelling to support both marketing and martech initiatives.
    • Collaborate with marketing partners to determine marketing strategy, KPIs, campaign execution tactics, and measurement.
    • All other appropriate duties as required.Must-Have*
      • Bachelor's Degree or equivalent
      • Minimum 5 years of experience with at least three MarTech solutions
      • Minimum 3 years of experience with web and/or data analytics
      • Minimum 2 years of experience in digital marketing and marketing technologyCompensation*Salary range reflective of Los Angeles, CA. Starting base salary: $92,114 - $156,880 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.*To be considered for this position you must meet at least these basic qualificationsThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Benefits and Perks At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our Benefits and Perks.ABOUT CITY NATIONALCity National Bank, a subsidiary of Royal Bank of Canada, is the largest bank headquartered in Los Angeles with $92.03 billion in assets as of April 30, 2024. Founded in 1954, City National provides personalized banking, investment and trust services in select markets including Los Angeles, Orange County, San Diego, the San Francisco Bay Area, New York City, Nashville, Atlanta, Delaware, Las Vegas, Washington D.C. and Miami.* In addition, the company and its investment affiliates manage or administer $96.83 billion in client investment assets. City National is dedicated to strengthening communities, and in 2023 alone, the company made more than $11 million in charitable contributions to nonprofits that support the communities it serves.*City National Bank does business in Miami and the state of Florida as CN Bank.For more information about City National, visit cnb.com.EQUAL OPPORTUNITY EMPLOYER & REASONABLE ACCOMMODATIONCity National Bank is an equal opportunity employer committed to promoting and maintaining a diverse, equitable and inclusive working environment where differences are valued and encouraged. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by the laws or regulations in the locations where we operate or in our Code of Conduct.READ MOREIf you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation for any part of the employment process. Please contact us via email or leave a message at (213) 673-9139. These contact methods are dedicated to applicants whose disability prevents them from successfully applying online. Only messages left for this purpose will be returned. Responses may take up to two business days.#LI-JO1 #GD-JO #CA-JO
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Keywords: CareerArc, Los Angeles , MarTech Solutions Senior Analyst, Professions , Los Angeles, California