Senior Business Development Coordinator - (Hybrid Schedule)

Company: Reed Smith LLP
Location: Los Angeles
Posted on: April 5, 2025

Job Description:

US Job Description

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Firm Information

Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, we deliver smarter, more creative legal services that drive better outcomes for our clients. Our deep industry knowledge, long-standing relationships and collaborative structure make us the go-to partner for complex disputes, transactions and regulatory matters.

Our team of 3,000 people (including more than 1,600 lawyers) across more than 30 offices in the United States, Europe, the Middle East and Asia, operate as one global partnership to drive progress for our clients, for ourselves and for our communities.

Position Summary

Within the global Reed Smith Entertainment and Media Industry Group, we have a unique and market leading music practice. The music team works with the market leaders in the sector, from artists and musicians to labels, publishers and all the global streaming services. The US music team is based in LA and New York.



With the team's continued expansion and success, the team is seeking the support of a Senior Client Development Coordinator to expand our client base and cultivate robust business development relationships within the US music sector, particularly in Los Angeles and New York. This strategic position will be based in our Century City office and will focus on enhancing our presence among clients and targets in the US music sector. The role involves driving strategic initiatives to significantly increase revenue and elevate the Firm's profile in the US music industry.



The Senior Business Development Coordinator is expected to be a dynamic self-starter, capable of driving growth and positioning the firm as a leader in the legal services market. Expected to bring innovative ideas to the table for client engagement, sponsorship, and event strategies that place the client's needs at the forefront. Must be adept at analyzing client feedback and market trends to continuously refine and enhance the firm's client relationship-building efforts. The role demands a proactive approach, with a focus on results and the ability to adapt to the evolving needs of the firm and its clients.



Job Duties and Responsibilities

Marketing and Business Development:

Interact with group leaders and other key attorneys to execute on the strategic priorities of the group; develop strong working relationships and maintain a high level of day-to-day interaction with lawyers.
Craft and execute a comprehensive business development strategy tailored to the US music industry.
Identify and cultivate long-term partnerships with potential clients, leveraging the firm's global network and resources.
Analyze market trends and client needs to propose innovative solutions that align with the firm's capabilities and growth objectives.
Identify and pursue opportunities to develop new and existing clients as well as proactively seeking out ways to cross sell into the wider Reed Smith business.



Identify, opportunities for Reed Smith's music team.
Coordinate pitch materials, presentations and responses to Requests for Proposals; review and edit content where necessary; support the development and maintenance of proposal content and capabilities. Ensure follow up is sought from prospect post pitch; track and act on actions which arise; assess how feedback can be used to enhance win rate.
Draft, edit and maintain marketing collateral, including practice area descriptions and attorney biographies; facilitate posting updates to firm website and intranet as needed.
Design and implement thought leadership and content plans including for blogs, social media, webinars, podcasts.
Prepare and draft submissions for major awards and legal directories to further the awareness and positioning of the music team.
Work with our PR team to identify and pursue PR opportunities for the music group and facilitate the relationship between our internal PR team and external PR agency.





Enhanced Client Relationship Building:

Strategic Client Engagement: Implement a client engagement strategy that includes regular touchpoints, personalized communications, and value-added interactions to strengthen client relationships. Use client feedback to refine client service offerings and ensure the firm is meeting and exceeding client expectations.
Client Retention and Growth: Develop and execute strategies for client retention, identifying opportunities for cross-selling services and deepening client engagement with the firm. Monitor client relationships to identify risks of attrition and proactively address issues to maintain a strong client base.
Coordinate contributions and input related to attorney experience and client information into business development systems including CRM and Foundation.



Sponsorship and Event Facilitation:

Develop and Manage music led sponsorship opportunities: Identify and secure sponsorship opportunities that align with the firm's brand and business development goals. Collaborate with other marketing/other teams to maximize the visibility and impact of sponsorships.
Client-Facing Events and Outreach: Develop targeted outreach initiatives to engage specific client groups or sectors, leveraging personalized communication and tailored value propositions. Plan, coordinate and execute client-facing events, including the annual Grammy party. Use events as a platform to demonstrate the firm's regional and global capabilities.
Collate on the firm's CRM all ROI from events and client outreach.



Cross-Group Collaboration:

Work closely with the LA partners across various practice groups to ensure a cohesive approach to client development and service delivery.
Facilitate the sharing of relevant LA market intelligence and client feedback to inform the firm's strategic planning and service improvement efforts.
Capitalize on the experience of our Industry Groups to (a) grow revenue for existing client relationships and (b) differentiate ourselves from other firms.



Market Analysis, Client Segmentation and Performance Measurement:

Conduct in-depth analysis of market segments to identify untapped opportunities and develop targeted strategies for client acquisition and engagement.
Segment the client base and develop tailored strategies for different client groups, recognizing the unique needs and potential of each segment.
Monitor and report on the effectiveness of business development activities, providing insights and recommendations for continuous improvement.

Job duties and responsibilities included are not exhaustive and may be supplemented as necessary. Reed Smith reserves the right to revise or modify job duties and responsibilities at any time.

Requirements

Education: College degree in Marketing, Business, Communications or related field required.

Experience: 3-5 years' experience in a marketing related field required, including at least one year of business development experience and demonstrated project leadership.

Law firm or professional services experience preferred. Previous marketing, public relations, events or media experience a plus, as well as an interest in and ability to understand the legal business environment, including industry terminology.

Skills:

Strong computer skills, including proficiency in Microsoft Office Suite software.
Extremely detail oriented, proactive and self-directed with ability to independently manage and appropriately prioritize multiple projects and competing priorities under tight deadlines, sometimes with minimal oversight.
Comfortable establishing effective firmwide working relationships with individuals at all levels.
Possess, and be willing to continue to develop, strong organizational, project management and problem solving skills.
Must have demonstrated experience working independently as well as within cross-functional teams in a collaborative, professional environment.
Strong understanding of the music sector and the ability to navigate its unique business landscape.
Exceptional interpersonal and communication skills, with a talent for building influential relationships.



Other

Supervisory Responsibilities: None.

Equipment To Be Used: Must be able to operate personal computer and typical office equipment.

Essential Job Functions:

Ability to work in a fast-paced environment.
Ability to make judgment decisions and adapt to changing situations.
Ability to effectively communicate with various personalities at all levels.
Keen problem-solving and troubleshooting abilities and solutions-oriented thinking.
Technologically savvy and able to quickly learn new database systems.
Ability to demonstrate sound professional judgement and a high degree of poise and professionalism when interact with internal and external contacts.
Ability to work independently as well as part of a team, and be flexible in approach.
Ability to read and interpret written documents, computer screens and other visual displays accurately.
Ability to hear and understand verbal communication, including conversations and instructions, is important for effective collaboration and communication.
Must be able to sit and/or stand for long periods of time.
Must work in office as required.



Working Conditions: Works in a typical office setting and/or remotely. You will be required to work in the office a minimum of 3 days perweek. Occasionally called upon to work hours in excess of your normal daily schedule.

Pay Ranges: This represents the presently-anticipated low and high end of Reed Smith's pay range for this position. Actual pay may vary based on various factors, including but not limited to location and experience.

Century City: $95,000 - $110,000

Benefits Package Overview:

401k Plan
Medical
Health Savings Account
Virtual Health
Dental
Vision
Accident Insurance
Hospital Indemnity
Critical Illness Insurance
Life Insurance
Short-Term Disability
Long-Term Disability
Flexible Spending Accounts
Lyra Health Employee Assistance Program (EAP)
Paid Family Leave (for eligible Exempt and Non-Exempt Staff)
College Savings Plan
Transportation Benefit
Back-up Child Care
College Coach
Pet Insurance
Paid Sick Time
Paid Time Off

Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401 (k) plan.

Reed Smith is an Equal Opportunity Employer. Reed Smith's success depends heavily on the effective utilization of qualified people, regardless of their race, ancestry, religion, color, sex, age, national origin, sexual orientation, gender identity and/or expression, disability, veteran's status, or any characteristic protected by law. As a firm, we adhere to and promote equal employment opportunity for all.

Reed Smith provides reasonable accommodations for persons with disabilities, including in the application and interview process.

Qualified candidates only. No search firms.
Remote working/work at home options are available for this role.

Keywords: Reed Smith LLP, Los Angeles , Senior Business Development Coordinator - (Hybrid Schedule), Other , Los Angeles, California