Brand/Web Store DTC Manager

Company: MGA Entertainment
Location: Los Angeles
Posted on: January 23, 2025

Job Description:

MGA Entertainment is one of the largest privately held toy and entertainment companies in the world, known for its commitment to creativity, quality, and innovation. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home d--cor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, MGA's Miniverse, Yummiland, CarTuned, GrossMos!, Pixel Petz, Micro Games of America, Fluffie Stuffiez, BABY born, and Zapf Creation. For more information, please visit us at www.mgae.com or check us out at LinkedIn, TikTok, Instagram, and Facebook.Position Overview:As the Web Manager, Bratz.com, you will be responsible for managing and improving both the front-end and back-end of the digital hub for all things Bratz, including the DTC Shopify store. Bratz is a growing brand with a large focus on digital engagement, and as the web manager for Bratz.com, you will work closely with brand and product design, and customer service teams to ensure the site is optimized for sales, user experience, and overall performance. This role requires both technical proficiency and an eye for design, with a focus on improving conversion rates, maintaining an intuitive user experience, and driving growth of DTC sales.Key Responsibilities:Front-End Responsibilities:

• Oversee the overall design and layout of the Shopify store, ensuring it is visually appealing, user-friendly, and mobile-optimized.
• Collaborate closely with the larger marketing team to implement seasonal or promotional changes to the website.
• Work closely with brand and product design teams to bring to life larger global brand campaigns, ensuring that Bratz.com remains a destination for all things Bratz.
• Implement new features and functionalities to enhance the customer journey, increase conversation, and increase conversion.
• Troubleshoot and resolve any front-end bugs or issues related to theme customization.
• Ensure product pages are accurate, complete, and optimized for SEO (images, descriptions, pricing, etc.).
• Work with the content team to upload new products, banners, and promotional content to the site.
• Maintain an organized product catalog, including categories, variants, and tags.
• Regularly assess website speed and performance, making improvements where necessary to enhance the user experience.
• A/B test assets continuously by optimizing layouts, imagery, and CTAs to improve conversion rates.
• Work to present new initiatives that would drive increased site traffic and enhance the experience on Bratz.com, taking into account competitive insights.
• Launch new brand opportunities that would utilize Bratz.com as a platform for DTC growth.Back-End Responsibilities:
• Manage the backend of the Shopify store, including product listings, inventory, pricing, and order fulfillment.
• Configure and maintain integrations with third-party apps, payment gateways, and shipping providers.
• Set up and manage sales campaigns, discounts, and promotions within Shopify.
• Monitor incoming orders and ensure accurate processing, including managing customer data and shipping information.
• Troubleshoot order issues and coordinate with the logistics team to ensure timely deliveries.
• Use Shopify analytics tools and Google Analytics to track website performance, user behavior, sales data, and other key metrics.
• Generate reports on product performance, customer trends, and sales performance to help inform marketing and business decisions.Security & Updates:
• Ensure the store is secure, including managing updates to the Shopify platform, apps, and themes.
• Stay up-to-date with the latest Shopify features, trends, and best practices to improve store functionality.Collaboration, Strategy, and Planning:
• Work closely with the larger global marketing team to develop promotional campaigns and seasonal sales strategies.
• Coordinate with the customer support team to address customer queries or issues related to orders or website functionality.
• Collaborate with the product team to ensure new products are added and showcased effectively on the website.
• Work closely with the larger marketing and design teams in order to plan 6, 12, and 18 months out, prioritizing new projects, launches, and key brand initiatives.
• Work to provide yearly budget estimates and work within budget allocation for yearly planning.Qualifications:
• 3+ years of experience managing or developing eCommerce stores, ideally with a focus on Shopify.
• Strong understanding of Shopify's platform, features, and best practices.
• Familiarity with back-end operations, including inventory management, order processing, and integrations with third-party applications.
• Proficiency in Shopify's admin panel, Liquid, and other tools commonly used in eCommerce.
• Strong problem-solving skills and attention to detail.
• Knowledge of SEO best practices for eCommerce websites.
• Ability to analyze website data and make data-driven decisions.
• Excellent communication skills and the ability to collaborate effectively with various teams.Bonus Qualifications:
• Experience with Shopify Plus, advanced Shopify apps, or custom Shopify development.
• Experience in digital marketing (email marketing, social media campaigns, etc.) and how it integrates with the eCommerce store.
• Graphic design skills and familiarity with tools like Adobe Photoshop or Canva for basic design adjustments.
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Keywords: MGA Entertainment, Los Angeles , Brand/Web Store DTC Manager, IT / Software / Systems , Los Angeles, California