Senior Lifecycle Marketing Manager
Company: VirtualVocations
Location: Pasadena
Posted on: January 27, 2025
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Job Description:
A company is looking for a Senior Lifecycle Marketing Manager to
focus on user journey strategy and lifecycle marketing efforts.
Key Responsibilities
Set the vision and strategy for lifecycle marketing, crafting
comprehensive user engagement plans
Lead the design, development, and execution of marketing campaigns
across various channels
Define and measure lifecycle marketing metrics to illustrate the
impact of growth initiatives
Required Qualifications
5+ years of B2C lifecycle marketing experience with a proven track
record in retention and revenue growth
Extensive experience in building end-to-end mobile lifecycle
marketing strategies across multiple channels
Expertise in A/B testing, segmentation, and personalization for
user engagement
Strong proficiency in Braze and experience with similar marketing
automation platforms
Experience in cross-functional collaboration in a fast-paced
environment
Keywords: VirtualVocations, Los Angeles , Senior Lifecycle Marketing Manager, Executive , Pasadena, California
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