Senior Manager, DET Marketing Reporting and Analytics - Disney Entertainment Television

Company: Disney Cruise Line - The Walt Disney Company
Location: Santa Monica
Posted on: January 24, 2025

Job Description:

The Senior Manager of Disney Entertainment Television (DET) Marketing Reporting and Analytics will play a critical role in shaping the long-term strategic vision for how the DET Marketing Group sets, measures, and reports performance metrics, conducting widely impacting analyses and deriving strategic insights to inform marketing tactics. He/(she) will drive new frameworks and processes to create consistency across DET and Direct-to-Consumer brands, elevating the entire organization's approach to marketing television domestically and globally.The individual will collaborate closely with executives throughout the organization and act as a key contact for marketing leadership. A successful candidate will possess a strong combination of hard and soft skills.Responsibilities

• Collaborate with Marketing Planning & Analysis to standardize the KPI expectations setting process across DET brands, focusing on Disney Branded Television and National Geographic.
• Lead discussions on KPI setting and formulate concrete recommendations with clear rationale.
• Refine and enhance the reporting process for Hulu, Hulu on Disney+, ABC, Disney Branded Television, Freeform, and National Geographic. Provide insightful interpretations of data to make it consumable for executives and actionable for teams.
• Conduct in-depth analyses of title- and genre-level performance and address brand-specific and DET-wide reporting needs.
• Establish databases and resources to facilitate more thorough analyses.
• Contribute to the creation of performance narratives post-title launch.
• Examine historical performance trends to inform future expectations and benchmarking.
• Develop and iterate regular reporting for DET Marketing, including weekly awareness and content reports.
• Engage with leaders from engagement, media, brand, and research teams to gather data-based insights and actionable marketing recommendations for Hulu and Hulu on Disney+.
• Provide regular updates to leadership and supporting teams regarding marketing performance.Qualifications
• 10+ years of progressive work experience in a dynamic and fast-paced organization; minimum 4 years in media and entertainment, strategy, strategic planning, or consulting.
• Looker, Tableau, and advanced SQL experience required.
• Hands-on, team player with the ability to work both independently as well as in a highly collaborative environment.
• Ability to thrive under pressure, work with ambiguity and complexity, manage competing priorities - often with minimal direction.
• Ability to interface and build relationships with diverse stakeholders at all levels of the organization.
• Willingness to be flexible and adaptable as the business needs change.
• Strong knowledge of the media landscape.Required Education
• Bachelor's degree and/or equivalent work experience.The hiring range for this position in Burbank, CA is $152,200 to $204,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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Keywords: Disney Cruise Line - The Walt Disney Company, Los Angeles , Senior Manager, DET Marketing Reporting and Analytics - Disney Entertainment Television, Executive , Santa Monica, California