Marketing Automation Specialist

Company: Luminate
Location: Los Angeles
Posted on: March 7, 2025

Job Description:

Luminate is looking for a Marketing Automations Specialist certified in Salesforce Account Engagement to join our marketing team. This is an individual contributor position that will own all development, design, and implementation across our marketing automation tools and systems that drive our lead generation and demand generation efforts. This includes, but is not limited to, email campaigns, landing pages, forms, lead scoring, trigger campaigns and more using Salesforce Account Engagement.Location:This position requires 4 days in our Los Angeles office, with 1 day working from home.The Role:

• Manage an integrated MarTech stack across various technologies (Salesforce Account Engagement, Salesforce, SalesLoft, LinkedIn Sales Navigator, ZoomInfo, Zoom Webinars, etc.)
• Design, develop, and maintain marketing automation integrations
• Drive Marketing Technology strategy and roadmap to drive more qualified leads and reach more prospective customers with custom messages
• Deep knowledge and hands-on development experience working with, WordPress, Salesforce, HTML, XML, JavaScript and Flash
• Strong communicator comfortable project managing marketing campaigns and initiatives
• Design workflow processes to support customer success, marketing, sales, and product team's campaign build requests in a timely manner
• Experience developing and executing email campaigns, including tracking and optimizing campaign performance
• Experience developing landing pages that collect prospect metadata that feeds into Salesforce.
• Understanding of email best practices, A/B testing, SEO, and domestic and international regulations.
• Stay on the cutting edge of marketing technology trends & best practices, and introduce new technologies that will help us exceed our marketing goals
• Generate reports measuring multi-channel performance, conversion tracking, and ROI
• Additional projects as assignedWho you are:
  • 3+ years of experience in Salesforce Account Engagement development and implementationExpert proficiency in Salesforce (development and use)
  • Salesforce Account Engagement Certification
  • Strong skills in Google Analytics, Wordpress, HTML, CSS, and JavaScript
  • Strong expertise in marketing automation processes including demand generation, campaign management, and digital marketing
  • Excellent communication and collaboration skills to work with cross-functional teams, various stakeholders, and executives
  • Analytical - able to carefully measure all initiatives, build campaign dashboards, and present results
  • Experience in A/B testing and data analysis with the ability to develop actionable insights
  • Ability to work with minimal supervisionFor candidates based in California: Our base salary range for this position is $90,000 - $122,000. We consider your skills and experience, what similar jobs pay at companies of our size, and ensure fair pay among colleagues. Final base salary offer amounts are determined by factors including your experience and expertise. In addition we are proud to offer additional perks and benefits that contribute and complete our total compensation package. Luminate reserves the right to change our compensation bands at any time.
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Keywords: Luminate, Los Angeles , Marketing Automation Specialist, Advertising , Los Angeles, California