Principal Product Marketing Manager

Company: SearchStax Inc.
Location: Los Angeles
Posted on: January 26, 2025

Job Description:

About usSearchStax is a leading cloud-native search platform enabling web teams to deliver powerful search in an easy, fast, and cost-effective way. We are on a mission to make powerful search easy for enterprises across the globe. We are self-funded and profitable.Our products are used by 600+ brand-name customers. The search market is growing fast. We feel we are uniquely positioned to continue to lead the search market for many years to come.Our team is composed of smart, driven subject matter experts who love to collaborate and solve problems in new & creative ways. We value the importance of bringing diverse backgrounds and interests to the collaboration process. We prioritize work-life balance and strive to promote an energizing and healthy environment.Our Values

• Ownership
• Lead humbly
• Results focused
• Customer Obsession
• Embrace and drive change
• Innovation and continual ImprovementAbout the RoleAs the Principal Product Marketing Manager for Managed Search, you will be responsible for crafting and executing product marketing strategies that target engineering and IT buyers, drive enterprise adoption, and support exponential revenue growth. This senior-level position requires close collaboration with sales, partnerships, and product leadership to align strategies and enable the organization to execute effectively at scale.Join us in scaling revenue growth and shaping the future of SearchStax solutions, driving product adoption among developers and technical teams, and empowering organizations to build scalable and efficient search infrastructure for their applications and projects.If this sounds like you, let's talk!What You Will DoProduct Positioning
  • Buyer and User Personas: Identify and detail key roles in the buying process and user personas, including developers, engineers, technical leads, and decision-makers in enterprises involved with managing Solr hosting and search infrastructure.
  • Product Positioning and Messaging: Define and refine messaging to resonate with engineering and IT decision-makers, focusing on Managed Search's ability to reduce operational complexity, improve scalability, optimize costs, and mitigate risks. Ensure consistent product positioning that differentiates SearchStax in a competitive landscape.
  • Value Propositions: Position our search infrastructure services for custom applications, DXP systems, and search projects such as geospatial, data analysis, multi-media and RAG use cases.Revenue-Focused Go-to-Market Strategy
    • Go-to-Market: Lead the go-to-market strategy for new product features, market expansions, strategic partnerships and vertical initiatives to unlock new revenue streams.
    • Strategic Plans and Execution: Develop and own the product marketing strategy to 5X Managed Search ARR, focusing on scaling adoption across enterprise organizations.
    • Collaboration: Partner with executive leadership to align marketing initiatives with company growth goals and revenue targets.Revenue Team Enablement
      • Enablement: Develop and deliver advanced sales enablement materials, including pitch decks, business case templates, technical playbooks, and competitive positioning guides, to empower sales teams to close enterprise deals.
      • Sales Partnership: Become the go-to resource for the revenue team, providing insights on market trends, customer needs, and competitive landscapes specific to Managed Search solutions. Develop ROI models to quantify short and long term impact.
      • Alliances: Partner with alliances and partnerships teams to build scalable co-marketing initiatives and resources to accelerate partner-driven growth.Competitive Intelligence
        • Market Analysis: Conduct deep market analysis to identify trends, customer needs, and market alternatives in the search infrastructure and SaaS markets, including but not limited to LucidWorks, MongoDB, and Elastic Search. Identify our key differentiators and articulate when and why SearchStax solutions are the best choice for prospective customers.
        • Competitive Insights: Provide actionable insights to inform product roadmap and go-to-market strategies.Pipeline Growth and Acceleration
          • Campaign Leadership: Drive demand generation strategies that target engineering and IT buyer personas, leveraging content, campaigns, and thought leadership to fill and accelerate the sales pipeline.
          • Data Analysis: Analyze pipeline data to identify bottlenecks and implement targeted solutions to improve deal velocity and win rates.Generate High-Value Content
            • Technical Storytelling: Develop high-quality, brand-aligned content across multiple channels, such as case studies, technical blog posts, product demos, whitepapers, and developer guides. Ensure messaging resonates with both technical and business stakeholders.
            • Champion SearchStax Managed Search Service: Develop thought leadership content that elevates the awareness of SearchStax Managed Search service and its benefits. This includes speaking at industry events, webinars and executive briefings, building credibility with enterprise decision-makers and influencers.
            • Trusted Content: Develop content and resources that position SearchStax as the trusted partner for scaling search infrastructure.Customer Advocacy and Case Studies
              • Customer Stories: Collaborate with customer success to identify high-impact use cases and develop enterprise case studies that demonstrate measurable ROI and business outcomes for customers.
              • Product Value: Help quantify the impact of Managed Search and highlight customer stories that show how Managed Search delivers value at scale for enterprise organizations.What You Must Have
                • 10+ years of product marketing experience in B2B SaaS, with a strong preference for experience in hosted search infrastructure or related technologies.
                • In-depth understanding of Infrastructure-as-a-Service (IAAS), Search as a service or similar technical solutions. Prior experience with Solr, LucidWorks, MongoDB, and/or Elastic Search is highly desirable.
                • Expertise in crafting go-to-market strategies for technical products targeting engineering, IT, or DevOps buyers.
                • Demonstrated success in enabling sales and partnership teams to drive exponential revenue growth.
                • Strong analytical mindset with experience leveraging data to optimize marketing strategies and measure success.
                • Exceptional ability to influence and align cross-functional teams, including sales, partnerships, product, and executive stakeholders.
                • Bachelor's degree in marketing, business, engineering, or a related field. MBA or technical background is highly desirable.What's In It For You
                  • Remote-First: We're a diverse team spanning the United States and India, with collaborative workspaces in Los Angeles, CA and Boston, MA.
                  • Competitive Compensation & Stock Options: We want you to share in our success. As a team member, you'll have the chance to become a shareholder.
                  • 401k Match: We offer a 4% match on 401k contributions to help you save for the future.
                  • Healthcare Benefits: Your health matters! We've got you covered with comprehensive medical, dental, and vision plans. Best of all, we foot the bill for 100% of employee-only premiums.
                  • Paid Time Off: We value work-life balance. We offer flexible vacation time and paid holidays.
                  • Exciting Growth Opportunities: We are building cutting-edge open source and cloud technology. There is no shortage of opportunities to innovate and grow your career.Pay Transparency
                    • Base Salary: The base salary range for this role is $150,000-$195,000.
                    • Salary Structure: Our salary ranges are determined by market analysis and are designed to evolve with job performance over time.
                    • Additional Benefits: Beyond base salaries, SearchStax employees enjoy a comprehensive benefits package, with potential for equity and performance-based bonuses.We work hard to present an equitable and fair offer. We look at the candidate's knowledge, skills, and experience, along with their compensation expectations and align that with our company equity processes to determine our offer ranges.Additional InformationWe believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that SearchStax upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company.SearchStax is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.
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