Brand Marketing Specialist

Company: Goldencustomercare
Location: Los Angeles
Posted on: January 24, 2025

Job Description:

Where A-Players Thrive.We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. We're Looking For A: Brand Marketing Specialist who will support and execute comprehensive brand strategies to drive revenue growth through strategic, multi-channel marketing initiatives. As a key contributor, this role aligns marketing efforts with business objectives, ensuring the organization's overall success by enhancing brand visibility, fostering customer engagement, and achieving measurable results.Location: Hybrid, Woodland Hills CAWhat You'll Be Doing:

• Optimize website merchandising and create impactful promotions to drive revenue and product trials.
• Manage product updates on the branded website, including launches, discontinuations, reformulations, redesigns, and stock status.
• Develop and execute integrated marketing campaigns to enhance brand awareness, drive customer acquisition, and build brand loyalty.
• Collaborate with the retention team to implement A/B testing strategies, improving key metrics like conversion rates (CVR) and average order value (AOV).
• Partner with the SEO team to refine blog strategies, improve rankings, and conduct A/B testing for optimized results.
• Work with the retention team to optimize customer onboarding processes, ensuring smooth transitions from acquisition to activation via inserts, autoresponders, and other touchpoints.
• Collaborate with teams across operations, sales, customer service, and product development to ensure cohesive marketing efforts.
• Manage end-to-end execution of marketing projects, including planning, timeline management, and performance evaluation.
• Drive repeat purchases and increase customer lifetime value by partnering with the retention team to foster loyalty and engagement.
• Contribute to brand projects aimed at improving customer retention and subscription performance.
• Conduct research on customer preferences, industry trends, and competitor activities to identify opportunities and threats.
• Maintain brand guidelines and positioning to ensure messaging resonates with target audiences across all platforms.
• Monitor campaign performance using analytical tools and provide actionable insights.
• Refine strategies based on performance data to optimize future outcomes.Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):
  • 4 years in brand marketing, digital marketing, product marketing
  • Bachelor's Degree in Marketing, Business, or related field
  • Strong understanding of marketing principles, consumer behavior, and brand strategy.
  • Proficiency in developing and executing integrated marketing campaigns across online channels to enhance brand awareness, drive customer acquisition, and foster loyalty.
  • Ability to analyze data and translate insights into actionable strategies.
  • Strong knowledge of key marketing metrics such as ROI and LTV (lifetime value).
  • Background in e-commerce with skills in optimizing website merchandising and creating promotions to drive revenue growth and product trials.
  • Experience in developing, expanding, and managing brand sampling and gifting programs to increase visibility and engagement.
  • Expertise in enhancing customer onboarding processes through channels such as inserts, email, and SMS to ensure a seamless transition from acquisition to activation.
  • Proven ability to manage end-to-end project execution, including campaign planning, timeline tracking, and performance analysis.
  • Demonstrated success in leading ad-hoc brand initiatives to improve customer retention, lifetime value, and subscription performance.
  • Creative thinking paired with strong project management abilities.
  • Excellent collaboration skills to work effectively with cross-functional teams in aligning marketing strategies with brand objectives and audience preferences.Golden Perks & Benefits:
    • Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
    • Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date.
    • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
    • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
    • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
    • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
    • Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
    • Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
    • Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
    • Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
    • For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
    • Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.To read more about our Perks & Benefits, click.The base salary range is $58,900.00-$78,600.00, plus annual & monthly KPI bonus potential.The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click to find the pay differential in your state of residence if the role is remote.Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
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Keywords: Goldencustomercare, Los Angeles , Brand Marketing Specialist, Advertising , Los Angeles, California