Associate Director, Advanced Analytics
Company: Mindshare
Location: Los Angeles
Posted on: April 24, 2024
|
|
Job Description:
Mindshare delivers Good Growth for its clients. As "Growth
Architects," we drive growth that benefits all stakeholders -
better for people, planet, and business - by using media with
intention. This approach creates more meaningful connections with
consumers, increases consumer trust in the brand, and delivers
better outcomes for all stakeholders.
Role Summary & Impact
In this role, you will employ advanced statistical techniques in
the media world such as Marketing Mix Modeling [regression
analysis], attribution, budget optimization, and digital analytics.
You will lead end-to-end project delivery and be responsible for
leveraging software and technologies (e.g. R, Python, Machine
Learning, etc.). You will also manage junior Analysts, and
communicate with internal stakeholders and clients.
-
Key Responsibilities - - -
Our passion for shaping the next era of media includes investing in
our employees to help them do their best work, and we're just as
committed to employee growth as we are to responsible media
investment. GroupM employees can tap into the global GroupM & WPP
networks to pursue their passions, grow their networks, and learn
at the cutting edge of marketing and advertising. We have a variety
of employee resource groups and host frequent in-office events
showcasing team wins, sharing thought leadership, and celebrating
holidays and milestone events. Our benefits include competitive
medical, vision, and dental insurance, significant paid time off,
preferential partner discounts, and employee mental health
awareness days.------ ---
---
GroupM is WPP's media investment group and the world's leading
media investment company with a mission to shape the next era of
media where advertising works better for people. The company is
responsible for more than $60 billion in annual media investment,
as measured by the independent research bureau COMvergence. Through
its global agencies Mindshare, Wavemaker, EssenceMediacom, and
mSix&Partners, and cross-channel performance (GroupM Nexus),
data (Choreograph), entertainment (GroupM Motion Entertainment) and
investment solutions, GroupM leverages a unique combination of
global scale, expertise, and innovation to generate sustained value
for clients wherever they do business. Discover more at
www.groupm.com.
GroupM provides equal employment opportunities to applicants and
employees without regard for factors such as race, religion,
national origin, colour, sex, sexual orientation, gender identity
or expression, age, protected veteran status, disability, or other
protected status.
GroupM is committed to providing reasonable accommodation to, among
others, individuals with disabilities and disabled veterans. If you
need an accommodation because of a disability to search and apply
for a career opportunity with GroupM, please send an e-mail to
carmen.serrano@groupm.com or call (212) 297-8507 and let us know
the nature of your request and your contact information. The base
salary for this position at the time of this posting may range from
$75,000 to $180,000. Individual compensation varies based on
job-related factors, including business needs, experience, level of
responsibility and qualifications. We offer a competitive benefits
package, please visit
https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for
more details.
Keywords: Mindshare, Los Angeles , Associate Director, Advanced Analytics, Executive , Los Angeles, California
Click
here to apply!
|